PigTalks Daily Insights

Inside The Business Model

Pork profits: targeting the right customers for better prices

July 11, 2025

Despite the challenges posed by inflation, which has dampened overall pork demand, a medium-sized farm in northern Vietnam has remarkably managed to flourish. Their strategy? They’ve shifted focus to market segments that remain less impacted by inflation—catering specifically to higher-income and middle-class consumers.

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Dr Megan Edwards
Nutritionist 
Integral Nutrition, Singapore

Dr Edwards serves a broad-spectrum client base, including farmers, integrators, feed suppliers, and feed additive companies. She is also involved in commercial research and technical training.

Dr John Carr 
Consulting Veterinary Practitioner
Worldwide

Dr Carr is a well-known consultant in Asia, North America, Europe and Africa. He specializes in maintaining the health of pigs through promoting excellence in stockmanship and production practices. He is also the author of the veterinary textbook ‘Pig Health’. 

David Dang 
Project Manager
Vietnam 

David Dang is an architect specializing in farm design for the agricultural sector. With extensive experience in large-scale projects, he has become a trusted advisor to investors in heavy industries like energy, transportation, and steel.