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Pork profits: targeting the right customers for better prices

PigTalks is an independent pig industry publication and consultancy founded by Ha Thu
Ha Thu is a journalist and former editor of Asian Pork Magazine with over 12 years of experience in the pig industry. She has been fortunate to have spoken with the most influential people in the industry, visiting farms, feedmills, and meat processing plants.
She has developed a clear helicopter view of the industry and in-depth insights into most of the pig-producing areas in Asia.
Besides her understanding of the industry, Thu has built an extensive network that spans all geographies and all levels of the pig industry’s value chain.
Most of Pigtalks publications (market insights, farm stories, leader opinions, and technical sharings) are open-access. Pigtalks also offers detailed data sets of the companies driving the pig industry in Vietnam at different levels of the value chain and provides a range of consultancy services.
Inside The Business Model
Pork profits: targeting the right customers for better prices
July 11, 2025

Despite the challenges posed by inflation, which has dampened overall pork demand, a medium-sized farm in northern Vietnam has remarkably managed to flourish. Their strategy? They’ve shifted focus to market segments that remain less impacted by inflation—catering specifically to higher-income and middle-class consumers.
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Hàn Quốc xây dựng thị trường thịt heo đen cao cấp như thế nào?
Hàn Quốc xây dựng thị trường thịt heo đen cao cấp như thế nào? Hàn Quốc có nhiều giống heo bản địa được đánh giá cao về chất lượng thịt. Nhưng nuôi được một con heo khác biệt mới chỉ là bước đầu. Bài toán khó hơn là làm sao biến sự khác biệt đó…










